The manufacturers and distributors of products that are sold in large retail outlets are subject to the logistic rules of customers, who impose stringent delivery models with very tight pricing, meaning that companies require very strict manufacturing and storage models. Additionally, the high levels of competition force them to take part in promotions with specific packaging formats and in the marketing campaigns of retail outlets, bearing the costs of customer charges.
The Izaro solution for consumer packaged goods resolves these issues by integrating the company into the large retail outlet’s supply chain.